In 1995, after 15 years in the business, the company decided to come up with a brand name to give our products a more distinct recognition among our customer, a name that would signify our never-ending comittiment towards product-excellence and and value-for-money for our customers. Shirley Lee, our lady-boss and the wife of Godfrey, came up with two: "Auyin" and "Aufa". They sounded like "好运" and "好發" in chinese, which means good luck and good fortune. It is Shirley's endearing wish that all our customers get to enjoy plentiful good luck and bountiful fortunes.
Also at this moment in time, A subsidiary Company Aufa United Marketing was set up, together with a spanking new showroom in the city area at Beach Road , just opposite Shaw Towers. Aufa spearheaded the import of a wide range of premium quality Steel Furniture that are wholly Made-in-Taiwan and Exported to Japan Domestic Market. In short, you get japanese-grade furniture at one-third or half the price-tag inside Japan during that time.
" This would help customers save a lot of money for premium quality stuff, by importing from the source..." :
~  Godfrey Ng
Godfrey also started organising roadshows for Auyin Chairs at places like the Nanyang Technological University and National University of Singapore. And he sold the chairs at Cost to the students living in the halls and Lecturers and provided free delivery to them. The roadshows continued for over 13 years, selling over 20,000 chairs, without ever making a single cent of profit. Why would he want to do that?
" The undergraduates of today are leaders of the future. They will be the ones involved in the decision-making roles. If I do not teach them how to differentiate a good chair from a bad one now, many of their future workers will suffer from bad long term effects of a poorly-conceived office chair... Invest in the young to prepare for the old..."    ~    He chuckled
He added further:
"University education are not cheap, most students are not well-off, some parents struggled to send their kids in. But they spend long hours seated in front of the computer and studying. Nevertheless, they deserve good chairs with good support to prevent injuries."